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Michael Northcott

Michael is the founder and CEO of Mocono. He spent a decade as an editorial director for a London magazine publisher and needed a subscriptions and paywall platform that was easy to use and didn't break the bank. Mocono was born.

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How-To

How to optimize your robots.txt file without blocking important pages

March 23, 2025 Michael Northcott No comments yet

Learn how to optimize your robots.txt file for better SEO by controlling which parts of your site search engines crawl. Prevent indexing issues while improving crawl efficiency.

How-To

How to handle breaking news without burning out your team

March 23, 2025 Michael Northcott No comments yet

The challenge is delivering timely, accurate coverage without turning your editorial team into a group of sleep-deprived zombies. Here’s how to crush breaking news coverage.

How-To

How to implement a table of contents in longform articles for UX and SEO

March 22, 2025 Michael Northcott No comments yet

Improve user experience and SEO by adding a table of contents with jump links. Learn how to structure content, implement links, and optimize navigation for better rankings.

How-To

How to cover niche topics and still grow your audience

March 22, 2025 Michael Northcott No comments yet

Finding that sweet spot between hyper-specificity and growing your readership. Let’s talk about how to make your niche content strategy both targeted and wildly popular (with a side of personality, of course).

How-To

How to set up structured data for author profiles in news articles

March 21, 2025 Michael Northcott No comments yet

Learn how to add structured data for author profiles in news articles to boost credibility, improve SEO, and enhance search visibility with rich snippets. Improve your site’s authority with optimized schema markup.

How-To

How to manage digital subscriptions across multiple devices

March 21, 2025 Michael Northcott No comments yet

Managing digital subscriptions across desktop, tablet, and mobile isn’t just a technical challenge; it’s a test of your ability to keep readers happy while they juggle their gadgets.

How-To

How to fix duplicate content issues using canonical tags

March 20, 2025 Michael Northcott No comments yet

Learn how to resolve duplicate content problems with canonical tags. Ensure search engines index the correct version of your pages, improve SEO rankings, and prevent content dilution.

Blog

Stop pandering to social media: Your audience isn’t on TikTok

March 20, 2025 Michael Northcott No comments yet

The idea that every publisher must be on every platform stems from a fear of missing out (FOMO). But not every audience is on TikTok, and even if they are, they may not be looking for what you’re offering.

How-To

How to set up a podcast hosting platform and integrate it with your website

March 19, 2025 Michael Northcott No comments yet

Learn how to publish your podcast on Spotify, Apple, and your own website. Set up a hosting platform, distribute episodes, monetize content, and optimize for audience growth.

How-To

How to build a succession plan for key editorial roles

March 19, 2025 Michael Northcott No comments yet

It’s like the office fire drill of your editorial team—you’re not planning for someone to set the building on fire, but you’ll be glad you know the exit strategy. For magazine and news website publishers, losing a key editor can feel like misplacing your glasses.

How-To

How to implement RSS feeds for syndication and reader convenience

March 18, 2025 Michael Northcott No comments yet

Learn how to set up and optimize RSS feeds for better content distribution. Improve syndication, reader accessibility, and SEO with best practices for RSS management.

How-To

How to create an internal newsletter for your team

March 18, 2025 Michael Northcott No comments yet

Want to keep your team informed, motivated, and maybe even entertained? Here’s how to craft an internal newsletter that people will actually read—and maybe even look forward to.

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