Learn how to migrate from Universal Analytics to Google Analytics 4 while preserving historical data and tracking new metrics. Follow this step-by-step guide for a seamless transition and improved analytics capabilities.
Your paywall isn’t elitist—it’s ethical
By supporting paywalls, readers aren’t just gaining access to information; they’re investing in the future of trustworthy, independent reporting.
How to set up a custom 404 page that retains users
Create a custom 404 page that reduces bounce rates and guides visitors to useful content. Learn best practices for design, SEO, and user engagement, and turn lost visitors into loyal readers.
How to use A/B testing to improve conversion rates
A/B testing lets you find out what works—and what definitely doesn’t—with cold, hard numbers. Here’s how to make it work for your brand, with a little personality along the way.
How to automate social media posting for news websites
Learn how to automate social media posting for news websites using tools like Buffer, Zapier, and Hootsuite. Optimize scheduling, boost engagement, and track performance for better reach.
How to grow your newsletter list organically
Want more subscribers without resorting to spammy tactics? Here’s how to grow your newsletter list organically with smart strategies that actually work.
How to collaborate with advertisers without compromising editorial integrity
Balancing revenue goals with ethical journalism can feel tricky, but it’s absolutely doable—and no turkey needs to be ruined in the process.
How to implement Brotli and Gzip compression for faster load times
Improve website speed with Brotli and Gzip compression. Learn how to enable, test, and optimize file compression on Apache, Nginx, and CDNs for better performance and SEO.
How to evaluate new tech tools without wasting resources
How do magazine and news website publishers evaluate potential platforms or software without wasting time, money, or sanity? Here’s your guide to tech evaluation.
How to fix render-blocking resources that slow down your website
Learn how to optimize CSS, JavaScript, and fonts to eliminate render-blocking resources, improve page speed, and boost SEO rankings for a faster website experience.
AI will never replace journalists—but it will replace lazy publishers
AI will never replace journalists who are committed to quality and integrity. However, it’s an entirely different story for publishers who rely on outdated strategies and fail to innovate.
How to create a mobile-first content strategy for better rankings
Learn how to optimize your content for mobile-first indexing with better formatting, images, and navigation. Improve SEO rankings, user experience, and engagement with these expert best practices.