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Michael Northcott

Michael is the founder and CEO of Mocono. He spent a decade as an editorial director for a London magazine publisher and needed a subscriptions and paywall platform that was easy to use and didn't break the bank. Mocono was born.

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How-To

How to build an editorial style guide that scales across multiple titles

March 12, 2025 Michael Northcott No comments yet

If your publishing empire is expanding faster than you can say “SEO-friendly subheadings,” you’ve probably run into this conundrum: how do you keep consistency across multiple titles without losing each one’s unique charm?

How-To

How to monetise exclusive newsletters without diluting free offerings

March 11, 2025 Michael Northcott No comments yet

Learn how to create a premium newsletter that drives revenue while maintaining a valuable free tier. Discover pricing strategies, content models, and engagement tactics for sustained growth.

How-To

How to use data clean rooms for privacy-compliant audience insights

March 11, 2025 Michael Northcott No comments yet

For magazine and news website publishers, clean rooms are a way to collaborate with advertisers, glean valuable audience insights, and stay on the right side of privacy regulations. And no, you don’t need to be a tech wizard to make them work.

How-To

How to optimize your news site’s navigation for aging readers

March 10, 2025 Michael Northcott No comments yet

Improve your news site’s UX for aging readers by simplifying navigation, enhancing readability, and optimizing mobile access. Learn best practices for accessibility and engagement.

Blog

The death of homepage design: Why publishers should ditch it

March 10, 2025 Michael Northcott No comments yet

Most readers find content through Google or social media platforms. These referrals typically lead them to individual articles, bypassing the homepage entirely.

Blog, How-To

How to create an editorial framework for managing legal embargoes

March 9, 2025 Michael Northcott No comments yet

Learn how to handle embargoed press releases and insider information responsibly. Implement workflows, security measures, and compliance strategies to protect your newsroom.

How-To

How to combat ad blockers and maximise ad revenue

March 9, 2025 Michael Northcott No comments yet

With a little creativity, a lot of strategy, and a sprinkle of charm, you can outsmart those pesky blockers and keep your revenue flowing. Here’s how to do it.

How-To

How to audit your CMS for unused features that slow down performance

March 8, 2025 Michael Northcott No comments yet

Learn how to identify and remove redundant CMS features that slow down your website. Streamline backend operations, improve site speed, and enhance security with a structured audit.

How-To

How to navigate legal issues in digital publishing

March 8, 2025 Michael Northcott No comments yet

If you’re a magazine or news website publisher, navigating the maze of copyright laws, GDPR compliance, and ad regulations can feel like trying to assemble IKEA furniture without the manual.

How-To

How to develop a backup revenue model in case of an ad market collapse

March 7, 2025 Michael Northcott No comments yet

Prepare for an ad market collapse by diversifying your revenue. Learn how to build alternative income streams, including subscriptions, digital products, and audience-driven monetisation.

How-To

How to optimize images for news websites without sacrificing quality

March 7, 2025 Michael Northcott No comments yet

Images that take ages to load aren’t just annoying; they’re a one-way ticket to higher bounce rates and grumpy readers. So how do you strike the perfect balance between speed and visual appeal?

How-To

How to use browser notifications to bring back one-time readers

March 6, 2025 Michael Northcott No comments yet

Learn how to craft high-converting, non-intrusive browser notifications that re-engage one-time readers. Optimise opt-in rates, segment audiences, and improve retention.

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