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Michael Northcott

Michael is the founder and CEO of Mocono. He spent a decade as an editorial director for a London magazine publisher and needed a subscriptions and paywall platform that was easy to use and didn't break the bank. Mocono was born.

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Blog

You’re not charging enough: Why cheap subscriptions hurt publishers

March 6, 2025 Michael Northcott No comments yet

Cheap subscriptions might bring in numbers, but they rarely foster loyalty, sustain quality, or support growth. Instead, publishers should embrace premium pricing.

How-To

How to improve Core Web Vitals for a faster news website

March 5, 2025 Michael Northcott No comments yet

Learn how to optimise LCP, FID, and CLS to enhance your news website’s speed and ranking. Improve user experience and SEO with performance best practices.

How-To

How to establish editorial partnerships without losing autonomy

March 5, 2025 Michael Northcott No comments yet

You want the perks of collaboration (more content, shared resources, bigger audience) without compromising your brand’s voice or identity. For magazine and news website publishers, it’s all about finding that sweet spot.

How-To

How to set up an AMP version of your news website

March 4, 2025 Michael Northcott No comments yet

Learn how to implement AMP for your news website to boost mobile speed, SEO rankings, and monetisation. Follow best practices for faster-loading pages and ad optimisation.

How-To

How to reduce the carbon footprint of your digital publishing operations

March 4, 2025 Michael Northcott No comments yet

Your website—yes, the one hosting all those articles, galleries, and pop-ups—has a carbon footprint. The good news? You can reduce it without compromising performance or user experience.

How-To

How to track and reduce bounce rates on news articles

March 3, 2025 Michael Northcott No comments yet

Learn how to track bounce rates and keep readers engaged on news articles. Improve content, page speed, and internal linking to boost retention, SEO, and audience loyalty.

Blog

Your readers don’t want to ‘engage’—they want value

March 3, 2025 Michael Northcott No comments yet

Focusing on engagement for its own sake can lead to content that prioritises shock value or controversy over quality, damaging your brand’s credibility in the long run.

How-To

How to configure ads.txt and sellers.json for better ad revenue

March 2, 2025 Michael Northcott No comments yet

Prevent ad fraud and maximise revenue by setting up ads.txt and sellers.json correctly. Learn how to authorise digital sellers, ensure transparency, and optimise your programmatic advertising revenue.

How-To

How to set KPIs that drive growth for your newsroom

March 2, 2025 Michael Northcott No comments yet

Aimlessly chasing vanity metrics? Here’s how to make KPIs your newsroom’s best friend—and maybe even have a little fun with them.

How-To

How to optimize site search to keep readers on your website longer

March 1, 2025 Michael Northcott No comments yet

Improve internal site search with autocomplete, filters, and AI ranking. Keep readers engaged, increase page views, and boost monetization with a better search experience.

How-To

How to transition print readers to digital subscriptions

March 1, 2025 Michael Northcott No comments yet

With the right mix of incentives, education, and charm, you can guide your print subscribers into the wonderful world of digital.

How-To

How to fix WordPress performance issues for high-traffic news websites

February 28, 2025 Michael Northcott No comments yet

Improve WordPress performance with caching, database optimization, and plugin management. Speed up your high-traffic news website and ensure stability during traffic surges.

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