Making the switch from CPM (cost-per-thousand impressions) to performance-based ad models like CPC (cost-per-click) or CPA (cost-per-acquisition) might sound daunting, but let’s be honest—it’s where the digital ad game is headed.
How to establish a syndication network to expand your reach
Learn how to build a syndication network to distribute your content effectively. Discover best practices for choosing partners, maintaining SEO integrity, and tracking performance.
Stop giving away your best work: Why free articles are a waste of time
Your best work is driving traffic to platforms and advertisers, not directly to your bottom line. It’s time to rethink your free content strategy and start reclaiming the value of your work.
How to reduce your CMS bloat without breaking your website
Learn how to clean up your CMS by removing unnecessary plugins, scripts, and features. Improve website performance, boost SEO, and maintain a lean, efficient site.
How to improve website speed and performance
Grab a coffee (because we’re speeding up, not slowing down) and follow these tips to make your site lightning-fast.
How to use blockchain for digital rights management in publishing
Discover how blockchain enhances digital rights management in publishing. Learn to secure content ownership, automate licensing, and track distribution using decentralised verification.
How to optimise your paywall for maximum revenue
A paywall is like the velvet rope outside an exclusive club. Too lax, and you’re letting everyone in for free; too strict, and you’ll scare off potential members.
How to set up a reliable editorial backup system for emergency situations
Learn how to safeguard your newsroom against outages and cyberattacks with a reliable editorial backup system. Ensure continuous publishing with automated backups and alternative workflows.
How to prevent content scraping and protect your intellectual property
It’s frustrating, it’s infuriating, and it’s time to fight back. Here’s how to protect your content, your brand, and your sanity from the ever-present threat of digital copycats.
How to create a taxonomy system that improves content discovery
If your website is a bustling library, your taxonomy system is the well-organised shelving and signage that helps readers find exactly what they need—without wandering aimlessly for hours.
AI can’t save publishers—but paywalls can
From automating article generation to curating personalized reading experiences, AI offers tools that seem almost magical in their potential.
How to optimise Google Search Console for better SEO performance
Google Search Console (GSC) is like a free backstage pass to understanding how Google views your website. It tells you what’s indexed, what’s broken, what’s thriving, and what needs urgent attention—like that page you thought was ranking but is actually invisible to Google.