It takes time, effort, and a sprinkle of creativity, but the payoff? A steady revenue stream that keeps your website thriving. Here’s how to woo advertisers, keep them happy, and turn your website into their forever home.
How to diversify your revenue streams beyond advertising
Think of this as your guide to building a buffet of revenue streams that keep the cash flowing and your readers happy. Here’s how to spread the wealth (and the fun).
How to handle URL redirects without damaging your SEO
If you’re a magazine or news website publisher planning a site migration or content update, buckle up—here’s how to handle redirects without tanking your SEO.
Stop obsessing over page views. Here’s the metric that actually matters
For years, publishers have fixated on page views as the gold standard of digital success. The logic is simple: the more clicks, the better. However, in today’s crowded digital landscape, page views are an increasingly flawed metric. While they can indicate how many people are visiting your site, they reveal little about the value those […]
How to train your team for the future of digital publishing
If your editors still think SEO is a typo and your reporters cringe at the word “AI,” it’s time for a little intervention.
Is journalism dead without paywalls? The truth about the future of free press
Critics of paywalls argue that they create an elitist system, restricting access to vital information for those who can afford it. However, proponents see paywalls as the last hope
How to use data to inform your editorial strategy
For magazine and news website publishers, data isn’t just a nice-to-have—it’s your secret weapon, your magic wand, your GPS in the murky wilderness of content creation.
How to create engaging newsletters that drive subscriptions
Newsletters: the unsung heroes of the publishing world. Think of them as the cozy little cafes of the internet—a warm, personal space where you and your readers can share a moment (and maybe some breaking news or a witty headline).
The myth of the loyal reader: Why publishers need to stop giving away the store
The real challenge lies in monetizing that loyalty effectively, and relying on free access to retain readers may be the biggest leak in your revenue strategy.
Why free content is killing your brand—and how paywalls save the day
Publishers and content creators often view free access as a gateway to growth, hoping to convert casual readers into loyal followers. However, this strategy might be doing more harm than good.
The future of digital publishing: Trends in paywall technology
The digital publishing industry is undergoing rapid transformation, driven by advances in technology and shifting consumer behaviour.
How to prepare for the end of third-party cookies
The countdown is on: third-party cookies, those tiny bits of code that have fueled digital advertising for decades, are on their way out.