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How-To

How to set up structured data for author profiles in news articles

March 21, 2025 Michael Northcott No comments yet

Learn how to add structured data for author profiles in news articles to boost credibility, improve SEO, and enhance search visibility with rich snippets. Improve your site’s authority with optimized schema markup.

How-To

How to manage digital subscriptions across multiple devices

March 21, 2025 Michael Northcott No comments yet

Managing digital subscriptions across desktop, tablet, and mobile isn’t just a technical challenge; it’s a test of your ability to keep readers happy while they juggle their gadgets.

How-To

How to fix duplicate content issues using canonical tags

March 20, 2025 Michael Northcott No comments yet

Learn how to resolve duplicate content problems with canonical tags. Ensure search engines index the correct version of your pages, improve SEO rankings, and prevent content dilution.

Blog

Stop pandering to social media: Your audience isn’t on TikTok

March 20, 2025 Michael Northcott No comments yet

The idea that every publisher must be on every platform stems from a fear of missing out (FOMO). But not every audience is on TikTok, and even if they are, they may not be looking for what you’re offering.

How-To

How to set up a podcast hosting platform and integrate it with your website

March 19, 2025 Michael Northcott No comments yet

Learn how to publish your podcast on Spotify, Apple, and your own website. Set up a hosting platform, distribute episodes, monetize content, and optimize for audience growth.

How-To

How to build a succession plan for key editorial roles

March 19, 2025 Michael Northcott No comments yet

It’s like the office fire drill of your editorial team—you’re not planning for someone to set the building on fire, but you’ll be glad you know the exit strategy. For magazine and news website publishers, losing a key editor can feel like misplacing your glasses.

How-To

How to implement RSS feeds for syndication and reader convenience

March 18, 2025 Michael Northcott No comments yet

Learn how to set up and optimize RSS feeds for better content distribution. Improve syndication, reader accessibility, and SEO with best practices for RSS management.

How-To

How to create an internal newsletter for your team

March 18, 2025 Michael Northcott No comments yet

Want to keep your team informed, motivated, and maybe even entertained? Here’s how to craft an internal newsletter that people will actually read—and maybe even look forward to.

How-To

How to migrate from Universal Analytics to Google Analytics 4

March 17, 2025 Michael Northcott No comments yet

Learn how to migrate from Universal Analytics to Google Analytics 4 while preserving historical data and tracking new metrics. Follow this step-by-step guide for a seamless transition and improved analytics capabilities.

Blog

Your paywall isn’t elitist—it’s ethical

March 17, 2025 Michael Northcott No comments yet

By supporting paywalls, readers aren’t just gaining access to information; they’re investing in the future of trustworthy, independent reporting.

How-To

How to set up a custom 404 page that retains users

March 16, 2025 Michael Northcott No comments yet

Create a custom 404 page that reduces bounce rates and guides visitors to useful content. Learn best practices for design, SEO, and user engagement, and turn lost visitors into loyal readers.

How-To

How to use A/B testing to improve conversion rates

March 16, 2025 Michael Northcott No comments yet

A/B testing lets you find out what works—and what definitely doesn’t—with cold, hard numbers. Here’s how to make it work for your brand, with a little personality along the way.

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