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How-To

How to reduce the carbon footprint of your digital publishing operations

March 4, 2025 Michael Northcott No comments yet

Your website—yes, the one hosting all those articles, galleries, and pop-ups—has a carbon footprint. The good news? You can reduce it without compromising performance or user experience.

How-To

How to track and reduce bounce rates on news articles

March 3, 2025 Michael Northcott No comments yet

Learn how to track bounce rates and keep readers engaged on news articles. Improve content, page speed, and internal linking to boost retention, SEO, and audience loyalty.

Blog

Your readers don’t want to ‘engage’—they want value

March 3, 2025 Michael Northcott No comments yet

Focusing on engagement for its own sake can lead to content that prioritises shock value or controversy over quality, damaging your brand’s credibility in the long run.

How-To

How to configure ads.txt and sellers.json for better ad revenue

March 2, 2025 Michael Northcott No comments yet

Prevent ad fraud and maximise revenue by setting up ads.txt and sellers.json correctly. Learn how to authorise digital sellers, ensure transparency, and optimise your programmatic advertising revenue.

How-To

How to set KPIs that drive growth for your newsroom

March 2, 2025 Michael Northcott No comments yet

Aimlessly chasing vanity metrics? Here’s how to make KPIs your newsroom’s best friend—and maybe even have a little fun with them.

How-To

How to optimize site search to keep readers on your website longer

March 1, 2025 Michael Northcott No comments yet

Improve internal site search with autocomplete, filters, and AI ranking. Keep readers engaged, increase page views, and boost monetization with a better search experience.

How-To

How to transition print readers to digital subscriptions

March 1, 2025 Michael Northcott No comments yet

With the right mix of incentives, education, and charm, you can guide your print subscribers into the wonderful world of digital.

How-To

How to fix WordPress performance issues for high-traffic news websites

February 28, 2025 Michael Northcott No comments yet

Improve WordPress performance with caching, database optimization, and plugin management. Speed up your high-traffic news website and ensure stability during traffic surges.

How-To

How to Manage CMS Upgrades Without Disrupting Workflow

February 28, 2025 Michael Northcott No comments yet

The digital equivalent of renovating your office while everyone is still working in it. You know it’ll be worth it in the end, but the process? That’s where things can get messy.

How-To

How to manage cookie consent and GDPR compliance for news websites

February 27, 2025 Michael Northcott No comments yet

Learn how to set up GDPR-compliant cookie banners, update privacy policies, and manage ad and analytics consent on your news website. Stay legally compliant while enhancing user trust and engagement.

Blog

Chasing virality is killing your brand

February 27, 2025 Michael Northcott No comments yet

While viral content might bring fleeting attention, it rarely builds lasting loyalty. For publishers, this obsession with virality isn’t just unsustainable—it’s actively damaging their brands.

How-To

How to migrate your website to HTTPS without losing SEO rankings

February 26, 2025 Michael Northcott No comments yet

Ensure a seamless HTTPS migration without hurting your SEO. Learn how to handle SSL certification, 301 redirects, and Google Search Console updates to maintain rankings.

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