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Blog

Stop wasting money on generic CRMs: Why publishers need tailored solutions

February 20, 2025 Michael Northcott No comments yet

Not all CRMs are created equal. For publishers, using a generic CRM designed for broad, non-specific applications is often a costly mistake.

How-To

How to automate content syndication across multiple news websites

February 19, 2025 Michael Northcott No comments yet

Learn how to use RSS feeds and APIs to automate content syndication across multiple news websites. Improve efficiency, maintain SEO integrity, and expand your audience reach while unlocking new monetisation opportunities.

How-To

How to leverage archive content during slow news periods

February 19, 2025 Michael Northcott No comments yet

With a bit of creativity and a touch of strategy, you can dust off those old gems and make them sparkle for a modern audience. Here’s how to do it without looking like you’re stuck in 2008.

How-To

How to set up an effective newsletter signup funnel

February 18, 2025 Michael Northcott No comments yet

Learn how to collect and convert email subscribers with well-placed CTAs, optimised forms, and engaging welcome emails. Improve your newsletter signup funnel today.

How-To

How to set up a digital publication for accessibility compliance

February 18, 2025 Michael Northcott No comments yet

Making your site accessible isn’t just the right thing to do—it’s also smart business. Ready to make your digital publication readable for everyone, from screen reader users to keyboard navigators?

How-To

How to structure a news website for maximum internal linking

February 17, 2025 Michael Northcott No comments yet

Improve SEO and engagement with a strong internal linking strategy. Learn how to structure a news website, optimise link placement, and boost discoverability while improving site hierarchy and user experience.

Blog

Google Analytics is lying to you: What publishers really need to measure

February 17, 2025 Michael Northcott No comments yet

To stay competitive, publishers must rethink what they measure and focus on the metrics that truly drive growth and engagement.

How-To

How to optimise your newsroom’s collaboration in a fully remote setup

February 16, 2025 Michael Northcott No comments yet

Learn how to enhance your remote newsroom’s collaboration with the best tools and workflows. Improve communication, project management, and content production in a distributed team.

How-To

How to reduce subscriber churn without offering discounts

February 16, 2025 Michael Northcott No comments yet

Focus on building value, engagement, and loyalty—with a sprinkle of charm and creativity. Here’s how to retain those paying readers and keep them coming back for more.

How-To

How to create an interactive database for deep-dive journalism projects

February 15, 2025 Michael Northcott No comments yet

Learn how to build an interactive, searchable database to support investigative journalism. Improve engagement and transparency with dynamic data resources.

How-To

How to build a community around your news brand

February 15, 2025 Michael Northcott No comments yet

Use forums, comments, and social channels to create a space so inviting, your audience won’t want to leave.

How-To

How to use weather-based content strategies to drive seasonal traffic

February 14, 2025 Michael Northcott No comments yet

Learn how to create weather-driven content that increases seasonal traffic. Discover SEO tactics, real-time data strategies, and monetisation tips for news publishers.

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