There’s a secret weapon that news and magazine publishers can wield to keep readers clicking, scrolling, and coming back for more: gamification. Yep, we’re talking quizzes, badges, and challenges.
How to implement multi-tiered content licensing for different audiences
Learn how to structure content licensing for B2B, B2C, and international markets. Implement multi-tiered pricing, flexible access levels, and digital rights management to maximise revenue.
Stop copying The New York Times: Why local publishers should do the opposite
What works for The Times doesn’t necessarily work for everyone—especially local publishers. For smaller players, trying to mimic big media strategies is often a recipe for failure.
How to repurpose conference coverage for maximum engagement
Discover how to turn conference coverage into multi-format content that drives ongoing engagement. Learn strategies for repurposing keynotes, panels, and interviews across different channels.
How to establish brand guidelines for sponsored content
Done well, it’s a seamless extension of your editorial vibe, boosting revenue without annoying your readers. Done poorly, it’s an awkward “this doesn’t belong here” moment that can damage your credibility. So, how do magazine and news website publishers strike the right balance?
How to develop a news website architecture that scales with growth
Learn how to build a scalable news website that handles increasing traffic and content volume. Discover best practices for hosting, CMS design, and performance optimisation.
How to build a sustainable freelance contributor network: turning your magazine into a contributor magnet
They’re like cats — fiercely independent, a bit unpredictable, and occasionally leaving behind a typo or two in their wake. But oh, when you find the right ones, they’re worth their weight in gold-plated headlines.
How to measure and improve readability scores across your articles
Learn how to measure and optimise readability using tools like Flesch-Kincaid. Improve accessibility, engagement, and SEO by refining structure, word choice, and formatting.
Your paywall isn’t the problem – your content is
“It’s too restrictive,” or “It’s scaring readers away,” are common complaints. But often, the problem isn’t the paywall—it’s the content behind it.
How to use crowdsourcing to gather news without losing control
Learn how to leverage crowdsourcing for news gathering while maintaining editorial integrity. Discover strategies for managing reader submissions, verifying content, and keeping quality high.
How to write sponsored content that delivers value to advertisers and readers
The key is crafting native advertising that feels authentic, delivers results for advertisers, and keeps your readers engaged (without feeling like they’re reading an infomercial).
How to develop an internal API for sharing content across multiple websites
Learn how to build an internal API to streamline content distribution across multiple news websites. Improve efficiency, reduce manual work, and maintain editorial consistency.