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How-To

How to reduce subscriber churn without offering discounts

February 16, 2025 Michael Northcott No comments yet

Focus on building value, engagement, and loyalty—with a sprinkle of charm and creativity. Here’s how to retain those paying readers and keep them coming back for more.

How-To

How to create an interactive database for deep-dive journalism projects

February 15, 2025 Michael Northcott No comments yet

Learn how to build an interactive, searchable database to support investigative journalism. Improve engagement and transparency with dynamic data resources.

How-To

How to build a community around your news brand

February 15, 2025 Michael Northcott No comments yet

Use forums, comments, and social channels to create a space so inviting, your audience won’t want to leave.

How-To

How to use weather-based content strategies to drive seasonal traffic

February 14, 2025 Michael Northcott No comments yet

Learn how to create weather-driven content that increases seasonal traffic. Discover SEO tactics, real-time data strategies, and monetisation tips for news publishers.

How-To

How to use gamification to drive reader engagement

February 14, 2025 Michael Northcott No comments yet

There’s a secret weapon that news and magazine publishers can wield to keep readers clicking, scrolling, and coming back for more: gamification. Yep, we’re talking quizzes, badges, and challenges.

How-To

How to implement multi-tiered content licensing for different audiences

February 13, 2025 Michael Northcott No comments yet

Learn how to structure content licensing for B2B, B2C, and international markets. Implement multi-tiered pricing, flexible access levels, and digital rights management to maximise revenue.

Blog

Stop copying The New York Times: Why local publishers should do the opposite

February 13, 2025 Michael Northcott No comments yet

What works for The Times doesn’t necessarily work for everyone—especially local publishers. For smaller players, trying to mimic big media strategies is often a recipe for failure.

How-To

How to repurpose conference coverage for maximum engagement

February 12, 2025 Michael Northcott No comments yet

Discover how to turn conference coverage into multi-format content that drives ongoing engagement. Learn strategies for repurposing keynotes, panels, and interviews across different channels.

How-To

How to establish brand guidelines for sponsored content

February 12, 2025 Michael Northcott No comments yet

Done well, it’s a seamless extension of your editorial vibe, boosting revenue without annoying your readers. Done poorly, it’s an awkward “this doesn’t belong here” moment that can damage your credibility. So, how do magazine and news website publishers strike the right balance?

How-To

How to develop a news website architecture that scales with growth

February 11, 2025 Michael Northcott No comments yet

Learn how to build a scalable news website that handles increasing traffic and content volume. Discover best practices for hosting, CMS design, and performance optimisation.

How-To

How to build a sustainable freelance contributor network: turning your magazine into a contributor magnet

February 11, 2025 Michael Northcott No comments yet

They’re like cats — fiercely independent, a bit unpredictable, and occasionally leaving behind a typo or two in their wake. But oh, when you find the right ones, they’re worth their weight in gold-plated headlines.

How-To

How to measure and improve readability scores across your articles

February 10, 2025 Michael Northcott No comments yet

Learn how to measure and optimise readability using tools like Flesch-Kincaid. Improve accessibility, engagement, and SEO by refining structure, word choice, and formatting.

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