You need to balance likes, comments, and shares with the ultimate goal—getting readers to leave the dopamine-fueled abyss of their favorite platform and click back to your site.
How to implement an editorial AI assistant without undermining human journalism
Discover how to integrate AI into your newsroom while maintaining journalistic integrity. Learn how AI can assist reporting, streamline workflows, and enhance fact-checking without replacing human judgment.
How to implement schema markup for news websites
Think of it as your content’s backstage pass to search engine stardom. It tells Google (and its buddies Bing and Yahoo) what your content is really about.
How to create a pricing strategy for corporate subscriptions
Learn how to develop a profitable corporate subscription model, including pricing tiers, bulk access plans, and strategies for maximising long-term business relationships.
Your audience isn’t as cheap as you think: Why people will pay for content
The challenge isn’t convincing people to pay; it’s creating something they find valuable enough to buy.
How to build an effective dark mode version of your news website
Learn how to implement a dark mode version of your news website for improved accessibility and user experience. Discover the best practices for design, coding, and usability.
How to develop an editorial calendar that maximises reader engagement
It’s the trusty sidekick that keeps your team organised, your stories timely, and your readers hooked. But here’s the kicker: not all editorial calendars are created equal.
How to develop a metadata strategy that future-proofs your content
Learn how to create a metadata strategy that improves searchability, enhances AI discovery, and ensures long-term content relevance. A guide to structured tagging and taxonomy best practices.
How to transition from CPM to performance-based ad models
Making the switch from CPM (cost-per-thousand impressions) to performance-based ad models like CPC (cost-per-click) or CPA (cost-per-acquisition) might sound daunting, but let’s be honest—it’s where the digital ad game is headed.
How to establish a syndication network to expand your reach
Learn how to build a syndication network to distribute your content effectively. Discover best practices for choosing partners, maintaining SEO integrity, and tracking performance.
Stop giving away your best work: Why free articles are a waste of time
Your best work is driving traffic to platforms and advertisers, not directly to your bottom line. It’s time to rethink your free content strategy and start reclaiming the value of your work.
How to reduce your CMS bloat without breaking your website
Learn how to clean up your CMS by removing unnecessary plugins, scripts, and features. Improve website performance, boost SEO, and maintain a lean, efficient site.