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How-To

How to improve website speed and performance

February 2, 2025 Michael Northcott No comments yet

Grab a coffee (because we’re speeding up, not slowing down) and follow these tips to make your site lightning-fast.

How-To

How to use blockchain for digital rights management in publishing

February 1, 2025 Michael Northcott No comments yet

Discover how blockchain enhances digital rights management in publishing. Learn to secure content ownership, automate licensing, and track distribution using decentralised verification.

How-To

How to optimise your paywall for maximum revenue

February 1, 2025 Michael Northcott No comments yet

A paywall is like the velvet rope outside an exclusive club. Too lax, and you’re letting everyone in for free; too strict, and you’ll scare off potential members.

How-To

How to set up a reliable editorial backup system for emergency situations

January 31, 2025 Michael Northcott No comments yet

Learn how to safeguard your newsroom against outages and cyberattacks with a reliable editorial backup system. Ensure continuous publishing with automated backups and alternative workflows.

How-To

How to prevent content scraping and protect your intellectual property

January 31, 2025 Michael Northcott No comments yet

It’s frustrating, it’s infuriating, and it’s time to fight back. Here’s how to protect your content, your brand, and your sanity from the ever-present threat of digital copycats.

How-To

How to create a taxonomy system that improves content discovery

January 30, 2025 Michael Northcott No comments yet

If your website is a bustling library, your taxonomy system is the well-organised shelving and signage that helps readers find exactly what they need—without wandering aimlessly for hours.

Blog

AI can’t save publishers—but paywalls can

January 30, 2025 Michael Northcott No comments yet

From automating article generation to curating personalized reading experiences, AI offers tools that seem almost magical in their potential.

How-To

How to optimise Google Search Console for better SEO performance

January 29, 2025 Michael Northcott No comments yet

Google Search Console (GSC) is like a free backstage pass to understanding how Google views your website. It tells you what’s indexed, what’s broken, what’s thriving, and what needs urgent attention—like that page you thought was ranking but is actually invisible to Google.

How-To

How to set up Google Tag Manager for your news website

January 29, 2025 Michael Northcott No comments yet

If you’ve ever opened the source code of your news website and recoiled in horror at the sheer mess of tracking scripts lurking in the header, you’re not alone.

How-To

How to craft headline styles that work for both SEO and social media

January 29, 2025 Michael Northcott No comments yet

Balancing SEO-friendly keywords with shareable language is like trying to win a tug-of-war between Google’s algorithm and your audience’s attention span.

How-To

How to build revenue from local advertisers on a national platform

January 28, 2025 Michael Northcott No comments yet

Yep, the bakery down the street or the quirky bike shop on the corner might just be your next revenue stream. The trick? Convincing local advertisers that your big, national stage is the perfect spot for their small-town message.

Blog

WordPress is the best CMS for publishers—and that’s non-negotiable

January 27, 2025 Michael Northcott No comments yet

With its unparalleled flexibility, robust ecosystem, and publisher-focused plugins, WordPress has proven time and again that it’s the ultimate choice for anyone serious about content.

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