Ready to turn clicks into cash? Here’s how to build an affiliate marketing strategy that’s smart, subtle, and sensationally effective.
How to monetise your archives without alienating readers
How do you monetize this digital goldmine without making your readers feel like you’re squeezing every penny out of them?
How to use events to build your brand and generate revenue
Whether it’s a highbrow conference, a trendy webinar, or an all-out industry bash, events are the secret weapon every magazine and news website publisher should be wielding.
How to run effective retargeting campaigns for your subscribers
The potential subscriber was this close to hitting “Subscribe” but bailed at the last second. Enter the retargeting campaign, your chance to charm them back into commitment.
Clickbait is dead, long live context: How to win readers in the age of AI
Artificial intelligence is a double-edged sword for publishers. While it accelerates the decline of clickbait, it also offers tools to enhance content creation and distribution.
How to increase website traffic without relying on social media
Algorithms change, organic reach declines, and suddenly your audience is nowhere to be found. But fear not—there are plenty of other ways to grow your traffic without begging for likes and shares.
How to use behavioural data to personalise your homepage
How do you create a homepage that feels tailor-made for everyone? Enter behavioural data. Here’s how to use it to craft dynamic, personalised homepage experiences.
Why small publishers are beating big media at their own game
One of the greatest advantages small publishers have over big media is their ability to focus on niche content.
How to secure long-term advertisers for your website
It takes time, effort, and a sprinkle of creativity, but the payoff? A steady revenue stream that keeps your website thriving. Here’s how to woo advertisers, keep them happy, and turn your website into their forever home.
How to diversify your revenue streams beyond advertising
Think of this as your guide to building a buffet of revenue streams that keep the cash flowing and your readers happy. Here’s how to spread the wealth (and the fun).
How to handle URL redirects without damaging your SEO
If you’re a magazine or news website publisher planning a site migration or content update, buckle up—here’s how to handle redirects without tanking your SEO.
Stop obsessing over page views. Here’s the metric that actually matters
For years, publishers have fixated on page views as the gold standard of digital success. The logic is simple: the more clicks, the better. However, in today’s crowded digital landscape, page views are an increasingly flawed metric. While they can indicate how many people are visiting your site, they reveal little about the value those […]