New research from DoubleVerify indicates that news environments continue to deliver strong results for advertisers, with 60% of marketers saying news inventory outperforms their campaign baselines, as reported by New Digital Age. The findings, drawn from a global survey of 1,970 marketers, suggest rising confidence in news as a high-performing and cost-effective channel, even as […]
Reach has introduced a premium digital subscription tier at the Manchester Evening News, marking the start of a wider subscriptions strategy across its regional titles, as reported by InPublishing. Readers will now encounter premium articles and dynamic paywalls, with paid subscribers receiving exclusive journalism and a reduced-ad experience. The initiative follows the appointment of Reach’s […]
The Atlantic has developed an internal scorecard to determine which AI crawlers may access its site, allowing only those that demonstrably send back traffic or paid subscribers, according to reporting by Digiday.
Artificial intelligence can sharpen, test, and even generate compelling headlines—but when it comes to editorial judgment, human instincts remain irreplaceable. Publishers need to know where to draw the line.
The pursuit of short-term spikes in audience attention may feel like growth, but for most publishers, it leads to burnout, editorial compromise, and dwindling returns. There’s a better way to build a lasting relationship with readers.
The transition to subscription-driven business models has become an existential imperative for news publishers navigating the collapse of traditional advertising revenues and platform-driven content commoditization. However, as evidenced by stagnating growth rates and rising churn metrics, this shift presents complex challenges that extend far beyond paywall implementation. This report analyzes seven critical barriers shaping the […]
Forget fleeting clicks and inflated pageviews—publishers who focus on time spent with their content are uncovering deeper insights, building stronger relationships, and finding new paths to sustainable growth.
Independent publishers, without the safety net of scale, have turned email into a finely tuned engine of reader loyalty. Their approach offers powerful lessons for publishers of all sizes.
The New York Times is often seen as the gold standard in digital publishing—but copying its model can blind publishers to their unique strengths. Here’s why it’s time to stop trying to replicate its success.
Artificial intelligence promises faster output and limitless scalability—but publishers hoping it will instantly fix their content woes are likely to be disappointed. The bottlenecks aren’t just technological—they’re human, structural, and strategic.
Publishers have long believed growth means bigger audiences, higher pageviews, and broader reach. But increasingly, success is coming from smaller, deeper connections.
As publishers explore AI-generated narration for news audio, the promise of scale must be weighed against trust, transparency, and the human touch that defines good journalism.
