If your editors still think SEO is a typo and your reporters cringe at the word “AI,” it’s time for a little intervention.
Is journalism dead without paywalls? The truth about the future of free press
Critics of paywalls argue that they create an elitist system, restricting access to vital information for those who can afford it. However, proponents see paywalls as the last hope
How to use data to inform your editorial strategy
For magazine and news website publishers, data isn’t just a nice-to-have—it’s your secret weapon, your magic wand, your GPS in the murky wilderness of content creation.
How to create engaging newsletters that drive subscriptions
Newsletters: the unsung heroes of the publishing world. Think of them as the cozy little cafes of the internet—a warm, personal space where you and your readers can share a moment (and maybe some breaking news or a witty headline).
The myth of the loyal reader: Why publishers need to stop giving away the store
The real challenge lies in monetizing that loyalty effectively, and relying on free access to retain readers may be the biggest leak in your revenue strategy.
Why free content is killing your brand—and how paywalls save the day
Publishers and content creators often view free access as a gateway to growth, hoping to convert casual readers into loyal followers. However, this strategy might be doing more harm than good.
The future of digital publishing: Trends in paywall technology
The digital publishing industry is undergoing rapid transformation, driven by advances in technology and shifting consumer behaviour.
How to prepare for the end of third-party cookies
The countdown is on: third-party cookies, those tiny bits of code that have fueled digital advertising for decades, are on their way out.
Are Paywalls Killing Free Journalism? Debunking the Myths
Paywalls emerged as a response to declining advertising revenues in the early 2000s. With print media losing ground to digital platforms, publications needed new ways to sustain themselves.
5 Signs Your Publication Needs a Subscriber Management Solution
Managing a successful publication isn’t just about creating great content—it’s also about ensuring your subscribers stick around long enough to enjoy it.
What is a subscriber CRM and why do publishers need one?
In the evolving landscape of digital publishing, retaining readers and building a loyal subscriber base have become as crucial as creating compelling content.
Embracing Paywalls: How to address user resistance?
With strategic planning, transparent communication, and a strong emphasis on value, publishers can confidently transition to a paid model.