As news deserts grow and local titles close, many assume communities are losing interest in local news. But the real crisis is not a lack of relevance—it’s a collapse in access, trust, and infrastructure.

Publishers increasingly realise that newsletters, not social media, offer superior long-term returns on investment. Here’s why direct relationships consistently beat social reach.

Artificial intelligence is often seen as a threat to journalism—but used well, it can liberate reporters from repetitive tasks and give them more time to pursue deeper, more meaningful work.

As reader attention fragments and loyalty becomes harder to earn, curated digests offer a simple, powerful way to create habits, reinforce brand identity, and deepen engagement within niche verticals.

Branded content is now a core part of the publishing economy—but its integration into editorial environments continues to raise uneasy questions. Can publishers sustain reader trust while monetising brand partnerships? The answer lies in clarity, control, and editorial conviction.

Publishers obsess over clicks, dwell time, and pageviews—but reader satisfaction could soon emerge as the metric that matters most. Here’s why it could transform publishing strategy.

Free has long been the default price of digital publishing—but beneath the surface of clicks and shares, there’s a deeper cost: to trust, to sustainability, and to the reader’s understanding of value.

Publishers often equate visibility with value, yet quietly loyal readers who rarely comment or share publicly may actually drive more sustained success. It’s time to recognise and nurture your invisible champions.

Pairing artificial intelligence with human editors has become the new normal in modern newsrooms. But while the potential is high, success depends on knowing where AI adds value—and where it risks undermining quality.

Newsletters have quietly replaced homepages as the gateway to digital content. Publishers who master habit formation through email can capture reader loyalty and build lasting revenue.

Often overlooked in favour of weekday sends, weekend newsletters offer a unique opportunity for publishers to connect more deeply with readers—when attention is slower, and loyalty can grow.

As publishers chase younger demographics across emerging platforms, many continue to misunderstand or underestimate older audiences—despite their growing digital fluency, purchasing power, and appetite for quality content.