As publishers integrate AI into their content workflows, one truth is becoming clear: the output is only as thoughtful, trustworthy, and distinctive as the values guiding it.

For many publishers, live events generate a welcome injection of income—but often only once a year. The real opportunity lies in transforming events from isolated peaks into continuous, multi-channel revenue engines.

The cost-per-thousand model has dominated digital advertising for decades—but its time is up. In a media economy defined by trust, performance, and accountability, publishers need to replace impressions with outcomes.

Long seen as the engine of digital publishing revenue, programmatic advertising is now facing existential pressures—from privacy regulations and platform changes to falling yields and brand safety fears. The model isn’t dead yet—but its dominance is waning.

As media businesses seek to grow subscription revenue, bundling with other publishers is becoming increasingly popular. But beneath the appeal of shared reach lies a critical question: do you gain loyalty—or lose leverage?

In a media landscape obsessed with reach and virality, it’s easy to overlook the real engines of engagement and revenue—carefully cultivated micro-audiences whose value lies not in their size, but in their specificity.

You’ve done the hard work of building a loyal audience and converting readers into subscribers, but suddenly, growth slows to a crawl.

In an era of content saturation and crumbling attention spans, it’s not the consumer-facing media giants that are seeing the most consistent reader engagement—it’s the often-overlooked world of B2B publishing.

Younger audiences aren’t rejecting the news—they’re rejecting how it’s delivered. For publishers still applying legacy assumptions to emerging habits, the gap in engagement is one of understanding, not interest.