Long seen as the engine of digital publishing revenue, programmatic advertising is now facing existential pressures—from privacy regulations and platform changes to falling yields and brand safety fears. The model isn’t dead yet—but its dominance is waning.
For magazine and news website publishers, a seamless migration is critical. With a solid plan, you can keep your audience happy and your metrics intact. Here’s how to migrate without a hitch.
As media businesses seek to grow subscription revenue, bundling with other publishers is becoming increasingly popular. But beneath the appeal of shared reach lies a critical question: do you gain loyalty—or lose leverage?
To truly make the most of your content, you need a post-publication strategy that keeps it relevant, visible, and engaging long after its debut.
In a media landscape obsessed with reach and virality, it’s easy to overlook the real engines of engagement and revenue—carefully cultivated micro-audiences whose value lies not in their size, but in their specificity.
You’ve done the hard work of building a loyal audience and converting readers into subscribers, but suddenly, growth slows to a crawl.
In an era of content saturation and crumbling attention spans, it’s not the consumer-facing media giants that are seeing the most consistent reader engagement—it’s the often-overlooked world of B2B publishing.
Get it right, and you’re a beacon of fearless journalism. Get it wrong, and… well, the Twitter mob awaits. For magazine and news website publishers, having a crisis management plan isn’t just smart—it’s essential.
Younger audiences aren’t rejecting the news—they’re rejecting how it’s delivered. For publishers still applying legacy assumptions to emerging habits, the gap in engagement is one of understanding, not interest.
For magazine and news website publishers, digging into historical data is like consulting a crystal ball (only nerdier and way more accurate). Let’s break down how to channel your inner data detective.
As single-revenue strategies grow brittle, the most resilient publishers are embracing complexity—not choosing between ads or subscriptions, but building integrated ecosystems where multiple streams support, and reinforce, each other.
Managing payments across regions can be a logistical headache. Throw in currency conversions, tax regulations, and varied payment preferences, and you’ve got yourself a recipe for confusion.
