Publishers need more than compelling prose to thrive; they need to attract and retain paying audiences. And that’s where marketers come in.
How to monetize data journalism projects
Data journalism isn’t just a way to win awards and impress your audience—it’s a golden opportunity to make some serious cash. Yes, those interactive visualizations and sprawling datasets can bring in revenue.
How to create a reader advisory board for your publication
For magazine and news website publishers, this is like having a focus group on speed dial, ready to tell you what’s working, what’s not, and what’s downright genius.
Burn your email list: Why newsletters are overrated for publishers
Here’s a controversial take on why it might be time to rethink—or even abandon—your email marketing efforts.
How to handle user-generated content without legal risks
User-generated content (UGC) is the gift that keeps on giving. It’s free, it’s engaging, and it makes your readers feel like part of the family. But it can also be a legal minefield if you’re not careful. For magazine and news website publishers, harnessing the power of UGC while steering clear of lawsuits is all […]
How to optimize internal links to improve SEO and reader flow
Internal links are the unsung heroes of your website’s structure. They’re like digital tour guides, helping readers discover more of your amazing content while quietly whispering to search engines.
How to build an editorial strategy for slow news days
When there’s no breaking scandal, no groundbreaking discovery, and no viral sensation to cover, what’s a team to do? Fear not! With a bit of creativity and planning, you can turn those content droughts into golden opportunities.
Your infinite scroll is infinite garbage: Why this UX trend hurts publishers
Infinite scrolling often traps users in a loop of disengagement, leading to poor user experiences, high bounce rates, and missed conversion opportunities.
How to work with influencers to promote your news brand
Getting your magazine or news website noticed can feel like shouting into the void. Enter influencers—those social media wizards who can summon armies of followers with a single post.
How to develop a cybersecurity strategy for digital publishers
For magazine and news website publishers, protecting your content, reader data, and reputation isn’t just a priority—it’s survival. But don’t worry; with a solid cybersecurity strategy, you can keep the bandits at bay.
Stop overloading your homepage: Why less content drives more conversions
The truth is, simplicity sells. By focusing on clarity and prioritisation, publishers can turn their homepages into powerful conversion tools.
How to monetize news content through licensing agreements
Monetizing through licensing isn’t just smart—it’s a chance to let others do the heavy lifting while you watch the royalties roll in.