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How-To

How to develop a cybersecurity strategy for digital publishers

April 15, 2025 Michael Northcott No comments yet

For magazine and news website publishers, protecting your content, reader data, and reputation isn’t just a priority—it’s survival. But don’t worry; with a solid cybersecurity strategy, you can keep the bandits at bay.

Blog

Stop overloading your homepage: Why less content drives more conversions

April 14, 2025 Michael Northcott No comments yet

The truth is, simplicity sells. By focusing on clarity and prioritisation, publishers can turn their homepages into powerful conversion tools.

How-To

How to monetize news content through licensing agreements

April 13, 2025 Michael Northcott No comments yet

Monetizing through licensing isn’t just smart—it’s a chance to let others do the heavy lifting while you watch the royalties roll in.

How-To

How to use push notifications without annoying your readers

April 12, 2025 Michael Northcott No comments yet

Done well, push notifications keep your audience informed and connected; done poorly, they’ll have your readers unsubscribing faster than you can say “ping.” So how do you walk the fine line?

How-To

How to train non-editorial staff to understand media ethics

April 11, 2025 Michael Northcott No comments yet

From your sales crew to your tech wizards, everyone needs to understand the principles that keep your content credible, your audience trusting, and your reputation intact.

Blog

Pretty websites don’t sell subscriptions: Function over form in publishing

April 10, 2025 Michael Northcott No comments yet

The truth is, aesthetics are secondary to usability. For publishers, focusing on user experience (UX) and functionality is not just a strategy—it’s a necessity.

How-To

How to create an effective editorial podcast workflow

April 9, 2025 Michael Northcott No comments yet

Whether you’re a magazine or news website publisher, a great podcast can amplify your brand, engage your audience, and make your competitors wonder how you’re doing it all.

How-To

How to handle defamation risks in digital publishing

April 8, 2025 Michael Northcott No comments yet

Navigate the tricky waters of reporting sensitive stories while keeping your publication (and your bank account) out of trouble.

Blog

FOMO is your greatest weapon: How to use scarcity to drive subscriptions

April 7, 2025 Michael Northcott No comments yet

One of the most effective tools in your arsenal? The fear of missing out (FOMO). Far from being manipulative, leveraging FOMO taps into a universal human instinct.

How-To

How to develop a micro-payments model for individual articles

April 6, 2025 Michael Northcott No comments yet

By allowing readers to pay per article, you can open up a new revenue stream and capture the casual audience who just wants to snack on your content rather than binge it. Here’s how to make it happen.

How-To

How to manage comments sections to foster positive engagement

April 5, 2025 Michael Northcott No comments yet

How do you strike the perfect balance between free speech and a healthy online community? Grab your moderation hat, brew some extra coffee, and let’s dive in—because taming the chaos is easier than you think.

How-To

How to incorporate live blogging into your news coverage

April 4, 2025 Michael Northcott No comments yet

A big event is unfolding, and your audience is hungry for updates—fast. Enter live blogging, the digital journalist’s Swiss Army knife for real-time coverage.

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