From your sales crew to your tech wizards, everyone needs to understand the principles that keep your content credible, your audience trusting, and your reputation intact.
Pretty websites don’t sell subscriptions: Function over form in publishing
The truth is, aesthetics are secondary to usability. For publishers, focusing on user experience (UX) and functionality is not just a strategy—it’s a necessity.
How to create an effective editorial podcast workflow
Whether you’re a magazine or news website publisher, a great podcast can amplify your brand, engage your audience, and make your competitors wonder how you’re doing it all.
How to handle defamation risks in digital publishing
Navigate the tricky waters of reporting sensitive stories while keeping your publication (and your bank account) out of trouble.
FOMO is your greatest weapon: How to use scarcity to drive subscriptions
One of the most effective tools in your arsenal? The fear of missing out (FOMO). Far from being manipulative, leveraging FOMO taps into a universal human instinct.
How to develop a micro-payments model for individual articles
By allowing readers to pay per article, you can open up a new revenue stream and capture the casual audience who just wants to snack on your content rather than binge it. Here’s how to make it happen.
How to manage comments sections to foster positive engagement
How do you strike the perfect balance between free speech and a healthy online community? Grab your moderation hat, brew some extra coffee, and let’s dive in—because taming the chaos is easier than you think.
How to incorporate live blogging into your news coverage
A big event is unfolding, and your audience is hungry for updates—fast. Enter live blogging, the digital journalist’s Swiss Army knife for real-time coverage.
Stop trying to educate your readers: Give them what they want
Readers gravitate toward content that entertains, resonates, or directly benefits them. In an era of limitless choice, publishers must align their priorities with what readers want—or risk irrelevance.
How to conduct a competitor analysis for your news website
Conducting a competitor analysis isn’t about copying what others are doing; it’s about learning from their successes, avoiding their mistakes, and finding your own unique edge in the market.
How to expand your audience with multilingual content
For magazine and news website publishers, translating and localising your articles isn’t just a nice-to-have; it’s a smart strategy for growth. Here’s how to do it with flair.
Readers hate pop-ups—but they work. Here’s how to do them right
Despite their unpopularity, pop-ups are incredibly effective at converting casual visitors into subscribers, leads, or customers. The challenge for publishers is striking a balance.