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How-To

How to manage and scale multiple news websites

March 30, 2025 Michael Northcott No comments yet

Managing one news website is a feat of multitasking worthy of applause. Managing several? That’s a juggling act with flaming torches.

How-To

How to create visual content that engages and educates your audience

March 29, 2025 Michael Northcott No comments yet

From infographics to videos to data visualizations, visuals can make your content more shareable, digestible, and, dare we say, fun.

How-To

How to use video content to boost reader retention

March 28, 2025 Michael Northcott No comments yet

Whether it’s a short clip or a long-form documentary, videos can breathe new life into your articles and keep readers glued to your page. Ready to dive in? Let’s roll camera!

Blog

Your competitors aren’t other publishers—they’re Netflix and Spotify

March 27, 2025 Michael Northcott No comments yet

The real battle for attention isn’t with other publishers; it’s with platforms like Netflix, Spotify, and YouTube that are redefining what people will pay for and how they spend their time.

How-To

How to use predictive analytics to anticipate content trends

March 26, 2025 Michael Northcott No comments yet

By leveraging AI and machine learning, you can anticipate audience demands, boost engagement, and keep your magazine or news website ahead of the curve. Ready to channel your inner content clairvoyant?

How-To

How to audit your content for bias and inclusivity

March 25, 2025 Michael Northcott No comments yet

Words matter, and so does how you use them. But even with the best intentions, biases can creep into your content faster than you can say “editorial oversight.”

How-To

How to use Google Lighthouse to diagnose and fix website performance issues

March 24, 2025 Michael Northcott No comments yet

Learn how to run Google Lighthouse audits to improve website performance, SEO, and accessibility. Optimize load times, boost rankings, and enhance user experience with actionable fixes.

Blog

Why transparency about paywall revenue is the future of publishing

March 24, 2025 Michael Northcott No comments yet

Transparency about how and why subscriptions work is not just a PR strategy; it’s a path toward building trust, fostering accountability, and shaping the future of sustainable publishing.

How-To

How to optimize your robots.txt file without blocking important pages

March 23, 2025 Michael Northcott No comments yet

Learn how to optimize your robots.txt file for better SEO by controlling which parts of your site search engines crawl. Prevent indexing issues while improving crawl efficiency.

How-To

How to handle breaking news without burning out your team

March 23, 2025 Michael Northcott No comments yet

The challenge is delivering timely, accurate coverage without turning your editorial team into a group of sleep-deprived zombies. Here’s how to crush breaking news coverage.

How-To

How to implement a table of contents in longform articles for UX and SEO

March 22, 2025 Michael Northcott No comments yet

Improve user experience and SEO by adding a table of contents with jump links. Learn how to structure content, implement links, and optimize navigation for better rankings.

How-To

How to cover niche topics and still grow your audience

March 22, 2025 Michael Northcott No comments yet

Finding that sweet spot between hyper-specificity and growing your readership. Let’s talk about how to make your niche content strategy both targeted and wildly popular (with a side of personality, of course).

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