Readers gravitate toward content that entertains, resonates, or directly benefits them. In an era of limitless choice, publishers must align their priorities with what readers want—or risk irrelevance.
How to conduct a competitor analysis for your news website
Conducting a competitor analysis isn’t about copying what others are doing; it’s about learning from their successes, avoiding their mistakes, and finding your own unique edge in the market.
How to expand your audience with multilingual content
For magazine and news website publishers, translating and localising your articles isn’t just a nice-to-have; it’s a smart strategy for growth. Here’s how to do it with flair.
Readers hate pop-ups—but they work. Here’s how to do them right
Despite their unpopularity, pop-ups are incredibly effective at converting casual visitors into subscribers, leads, or customers. The challenge for publishers is striking a balance.
How to manage and scale multiple news websites
Managing one news website is a feat of multitasking worthy of applause. Managing several? That’s a juggling act with flaming torches.
How to create visual content that engages and educates your audience
From infographics to videos to data visualizations, visuals can make your content more shareable, digestible, and, dare we say, fun.
How to use video content to boost reader retention
Whether it’s a short clip or a long-form documentary, videos can breathe new life into your articles and keep readers glued to your page. Ready to dive in? Let’s roll camera!
Your competitors aren’t other publishers—they’re Netflix and Spotify
The real battle for attention isn’t with other publishers; it’s with platforms like Netflix, Spotify, and YouTube that are redefining what people will pay for and how they spend their time.
How to use predictive analytics to anticipate content trends
By leveraging AI and machine learning, you can anticipate audience demands, boost engagement, and keep your magazine or news website ahead of the curve. Ready to channel your inner content clairvoyant?
How to audit your content for bias and inclusivity
Words matter, and so does how you use them. But even with the best intentions, biases can creep into your content faster than you can say “editorial oversight.”
How to use Google Lighthouse to diagnose and fix website performance issues
Learn how to run Google Lighthouse audits to improve website performance, SEO, and accessibility. Optimize load times, boost rankings, and enhance user experience with actionable fixes.
Why transparency about paywall revenue is the future of publishing
Transparency about how and why subscriptions work is not just a PR strategy; it’s a path toward building trust, fostering accountability, and shaping the future of sustainable publishing.