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While viral content might bring fleeting attention, it rarely builds lasting loyalty. For publishers, this obsession with virality isn’t just unsustainable—it’s actively damaging their brands.

Here’s the truth: there’s no such thing as “free content.” Every article, video, or infographic you give away has a cost—a cost that someone, somewhere, is paying.

Not all CRMs are created equal. For publishers, using a generic CRM designed for broad, non-specific applications is often a costly mistake.

To stay competitive, publishers must rethink what they measure and focus on the metrics that truly drive growth and engagement.

What works for The Times doesn’t necessarily work for everyone—especially local publishers. For smaller players, trying to mimic big media strategies is often a recipe for failure.

“It’s too restrictive,” or “It’s scaring readers away,” are common complaints. But often, the problem isn’t the paywall—it’s the content behind it.

The challenge isn’t convincing people to pay; it’s creating something they find valuable enough to buy.

Your best work is driving traffic to platforms and advertisers, not directly to your bottom line. It’s time to rethink your free content strategy and start reclaiming the value of your work.

From automating article generation to curating personalized reading experiences, AI offers tools that seem almost magical in their potential.

With its unparalleled flexibility, robust ecosystem, and publisher-focused plugins, WordPress has proven time and again that it’s the ultimate choice for anyone serious about content.

Artificial intelligence is a double-edged sword for publishers. While it accelerates the decline of clickbait, it also offers tools to enhance content creation and distribution.

One of the greatest advantages small publishers have over big media is their ability to focus on niche content.