For years, publishers have fixated on page views as the gold standard of digital success. The logic is simple: the more clicks, the better. However, in today’s crowded digital landscape, page views are an increasingly flawed metric. While they can indicate how many people are visiting your site, they reveal little about the value those […]
Critics of paywalls argue that they create an elitist system, restricting access to vital information for those who can afford it. However, proponents see paywalls as the last hope
The real challenge lies in monetizing that loyalty effectively, and relying on free access to retain readers may be the biggest leak in your revenue strategy.
Publishers and content creators often view free access as a gateway to growth, hoping to convert casual readers into loyal followers. However, this strategy might be doing more harm than good.
The digital publishing industry is undergoing rapid transformation, driven by advances in technology and shifting consumer behaviour.
Paywalls emerged as a response to declining advertising revenues in the early 2000s. With print media losing ground to digital platforms, publications needed new ways to sustain themselves.
Managing a successful publication isn’t just about creating great content—it’s also about ensuring your subscribers stick around long enough to enjoy it.
In the evolving landscape of digital publishing, retaining readers and building a loyal subscriber base have become as crucial as creating compelling content.
With strategic planning, transparent communication, and a strong emphasis on value, publishers can confidently transition to a paid model.
There is a complex balancing act between generating revenue for news outlets and preserving open access to information for the public.
In the ever-evolving digital landscape, content management systems (CMS) are crucial for publishers to streamline their content creation, management, and distribution processes.
Balancing the need for monetization with providing value to the audience.
