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How-To

How to use behavioural data to personalise your homepage

January 21, 2025 Michael Northcott No comments yet

How do you create a homepage that feels tailor-made for everyone? Enter behavioural data. Here’s how to use it to craft dynamic, personalised homepage experiences.

How-To

How to secure long-term advertisers for your website

January 19, 2025 Michael Northcott No comments yet

It takes time, effort, and a sprinkle of creativity, but the payoff? A steady revenue stream that keeps your website thriving. Here’s how to woo advertisers, keep them happy, and turn your website into their forever home.

How-To

How to diversify your revenue streams beyond advertising

January 18, 2025 Michael Northcott No comments yet

Think of this as your guide to building a buffet of revenue streams that keep the cash flowing and your readers happy. Here’s how to spread the wealth (and the fun).

How-To

How to handle URL redirects without damaging your SEO

January 17, 2025 Michael Northcott No comments yet

If you’re a magazine or news website publisher planning a site migration or content update, buckle up—here’s how to handle redirects without tanking your SEO.

How-To

How to train your team for the future of digital publishing

January 15, 2025 Michael Northcott No comments yet

If your editors still think SEO is a typo and your reporters cringe at the word “AI,” it’s time for a little intervention.

How-To

How to use data to inform your editorial strategy

January 12, 2025 Michael Northcott No comments yet

For magazine and news website publishers, data isn’t just a nice-to-have—it’s your secret weapon, your magic wand, your GPS in the murky wilderness of content creation.

How-To

How to create engaging newsletters that drive subscriptions

January 11, 2025 Michael Northcott No comments yet

Newsletters: the unsung heroes of the publishing world. Think of them as the cozy little cafes of the internet—a warm, personal space where you and your readers can share a moment (and maybe some breaking news or a witty headline).

How-To

How to prepare for the end of third-party cookies

December 16, 2024 Michael Northcott No comments yet

The countdown is on: third-party cookies, those tiny bits of code that have fueled digital advertising for decades, are on their way out.

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